Jesse Armour Crandall

Jesse Armour Crandall was an American inventor and toymaker. He had taken out over 150 patents on toys in his 75 years of inventing. Crandalls father, Benjamin Potter Crandall, was also a toymaker as well as three of Jesses brothers . Unlike his brothers who remained primarily associated with their fathers toy business in New York City, Jesse started his own company in Brooklyn. It was a friend, perhaps Henry Ward Beecher, who named him The Childs Benefactor. This became his trademark and slogan.

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Source: Wikipedia